Our Story




Econoco Core Values

Our teams and our clients are the key to the long success of Econoco Corporation.  We have identified five core values that the company culture is built on.  Our core values help us manage our business daily and continuously improve as a team so we can better serve our clients.



“Everyday 150 million Americans enter a retail establishment... almost one out of every two interacts with an Econoco product, display or fixture solution.”

Since 1925, Econoco has manufactured store fixtures and displays that are synonymous with innovation and value. Today, Econoco continues that near-century-old tradition by delivering high quality retail fixtures and displays with distinction. Our product lines and innovative custom solutions consistently provide our customers with the tools they need to serve their markets with more appealing, effective and functional selling environments.

Econoco directly serves the entire retail industry – from department stores, specialty stores, mass merchandisers and discounters to store planners, architects, design consultants and more than 600 store fixture and retail packaging distributors.

To complement every great retail display, Econoco’s subsidiary Mondo Mannequins serve the nation’s leading retailers and brands with mannequins, forms and visual displays in exciting finishes and textures that highlight the merchandise and strike an emotional chord with consumers. The result is an increase in sales for the retailer.

Econoco has changed the value proposition for retail displays and fixtures time and time again, as its Sellutions® custom fixture division continues that tradition. Today, Sellutions is called upon to help the world’s leading brands enhance their appeal and innovate the way they go to market at retail. Sellutions is repeatedly tapped to create industry-leading enhancements to the environments where most consumer goods are getting sold, setting the standards for point of purchase branded solutions.

Econoco’s century of leadership continues to bring more options and value. Each of our divisions is strategically designed to maximize your brand and its impact at point of sale. Our Sellutions division is focused on “accelerating your brand” in the marketplace.




Econoco is committed to building and growing a world-class organization by actively engaging with the following:
What the heck is EOS? The Entrepreneurial Operating System is a complete set of simple concepts and practical tools that allows Econoco to have clarity in our Vision that keeps 100% of our organization on the same page. It Instills focus, discipline, and accountability throughout the company so that everyone executes on that vision – every day.
Our Chief Executive Barry Rosenberg has been a member of Young Presidents Organization (YPO) since 1996.
With over 30,000 members in 180 countries across the globe, YPO is a worldwide leadership community coming together to improve lives and foster education and idea exchange.